ADVERTISING ON INSTAGRAM
WHAT IS INSTAGRAM?
Instagram is a photo and video-sharing social network owned by Facebook. The service is primarily intended for use with mobile devices but can be accessed via desktop computers as well. The ap allows users to upload content, edit it with filters, and organize it with tags. Users can share their posts publicly or with pre-approved followers. They can also browse posted content by tags, view trending content, “like” photos, and follow other accounts. With over 500 million daily users, and an engagement track record that outperforms all other social media networks, Instagram is a highly effective marketing channel that should not be ignored.
INSTAGRAM ADS — THE BASICS
Create your Instagram ad with the Facebook Ad Manager. To maximize your reach, set your ad to run on both Instagram and Facebook. You can choose from a variety of ad campaign objectives, such “send people to your website” or “increase conversions.” You can also set your budget and schedule, and target your audience to people most likely to be interested in your book. You can include links to your website, or retailers like Amazon, Shopify and BookBub.
Instagram offers a variety of ad formats:
PHOTO: One photo/graphic in square or landscape format.
VIDEO: Total runtime of up to 60-seconds.
CAROUSEL: Gallery of 2-10 photos/graphics that users can swipe.
SLIDESHOW: A series of still images that play like a video.
STORIES: A dynamic interplay of video, graphics & text.
For more information, check out the following article:
HOW TO CREATE AN INSTAGRAM AD
INSTAGRAM AD SIZE GUIDE